CORPORATE · PARTNERSHIP

Your business,
on the wall.

Five tiers. One private register of the businesses building Penn State Football.

5
Partnership Tiers
107K
Stadium Capacity
740K+
Living Alumni
SCROLL ↓
— THE REGISTER —

Five plaques. One wall.

Annual commitments. Category-exclusive at the top. Click any plaque to view the full register of benefits.

◆ TIER · 01 ◆
TITLE PARTNER
Category exclusivity · Anchor partner status
$50,000
PER ANNUM
Everything in Cornerstone, plus —
  • Category exclusivity — only partner in your industry
  • Named NLBA Title Partner with anchor partner status
  • Unlimited athlete appearances (within agreed scope)
  • Premium hospitality for ALL home games (party of 12–16)
  • Co-branded activation rights at White Out
  • Co-branded activation rights at Bowl game
  • Direct line to PSU Athletics business development team
  • Annual private dinner with Coach Campbell
  • Speaking slot at the annual NLBA gala
◆ TIER · 02 ◆
CORNERSTONE
Major regional partner — branded into the program, not just associated
$10,000
PER ANNUM
Everything in Marquee, plus —
  • 4 athlete appearances per year
  • Custom Brand Academy NIL campaign
  • Reserved corporate hospitality for one home game (party of 12)
  • VIP parking for 5 clients each home game
  • Quarterly briefing with PSU Football business operations
  • "Official Partner of [Category]" designation eligibility
◆ TIER · 03 ◆
MARQUEE
Regional brand presence with measurable activation
$5,000
PER ANNUM
Everything in Keystone, plus —
  • 2 athlete appearances per year (2 total hours)
  • 2 co-branded campaigns
  • Logo on NLBA website
  • Tailgate Bundle category sponsorship eligibility
  • 8 tickets to NLBA gala
  • 1 spring practice tour for 8 business clients
  • Co-promoted activation at one home game (booth or branded area)
◆ TIER · 04 ◆
KEYSTONE
Backbone tier — Pennsylvania businesses that anchor the program
$2,500
PER ANNUM
Everything in Main Street, plus —
  • 1 athlete appearance per year (up to 1 hour)
  • Co-branded social media campaign (1/year)
  • Logo placement at NLBA-hosted events
  • 4 tickets to annual NLBA gala
  • Pre-sale corporate hospitality access
  • Wegmans-style Tailgate Bundle co-promotion eligibility
◆ TIER · 05 ◆
MAIN STREET
Entry for the local business that wants to be on the map
$1,000
PER ANNUM
The starting line —
  • NLBA partner directory listing
  • Storefront window decal
  • 1 social media recognition post/year on NLBA channels
  • Member newsletter
  • Eligibility to bid on athlete appearance hours
  • 5% PSU Football merch discount for all employees
  • Invite to annual NLBA business breakfast
— THE DONOR WALL —

Engraved. Permanent.

Every partner is recognized on the official wall inside the Lasch Football Building. Your company name. The year you joined. There forever.

TITLE PARTNER
[ YOUR COMPANY ]
TITLE PARTNER
Category open
TITLE PARTNER
Category open
TITLE PARTNER
Category open
CORNERSTONE
[ YOUR COMPANY ]
CORNERSTONE
Available
CORNERSTONE
[ YOUR COMPANY ]
CORNERSTONE
Available
MARQUEE
[ YOUR COMPANY ]
MARQUEE
[ YOUR COMPANY ]
MARQUEE
Available
MARQUEE
Available
— Your company name. Engraved. Permanent. —
— THE CASE —

Three reasons. One register.

I.

Athlete-Powered Reach

Authentic endorsement from the players your customers already follow. Social posts, appearances, and content that travels well beyond the stadium.

II.

Gameday Hospitality

Reserved suites, sideline access, VIP parking, and White Out experiences at the country's most electric stadium environment.

III.

Direct NIL Impact

100% of your partnership directly funds Penn State football student-athletes through compliant NIL opportunities. Real impact, every year.

— THE LEDGER —

Compare the tiers.

Benefit
Main St.
Keystone
Marquee
Cornerstone
Title
NLBA directory + window decal
Athlete appearances per year
1
2
4
Unlimited
Co-branded campaigns
1
2
Custom
Custom
NLBA gala tickets
4
8
Reserved
Speaking slot
Tailgate Bundle eligibility
Category
Category
Category
Spring practice client tour
8 clients
Home game activation
1 game
1 game
All games
Corporate hospitality
Pre-sale
Pre-sale
Party of 12
All games · 12–16
VIP parking
5 clients
All games
"Official Partner" designation
Category
Title
Quarterly business ops briefing
Direct line
Category exclusivity
White Out + Bowl activation rights
Annual dinner with Coach Campbell

Ready to be on the wall?

Tier availability is limited. Title Partner slots are category-exclusive. Request a private briefing with Penn State Football Operations.

REQUEST · A · BRIEFING